This Privacy Policy describes how www.waypointcard.com (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.
Intellectual Property Notice
We do not claim ownership of certain images or design inspirations used for illustrative or aesthetic purposes.
If you are the rightful owner of any content featured on this website and would like it removed or credited properly, please contact us at waypointcard@gmail.com.
Contact
For questions, more information about our privacy practices, or if you’d like to make a complaint, please contact us by e-mail at:
📧 waypointcard@gmail.com
Collecting Personal Information
When you visit our Site, we collect information necessary to operate and improve your experience, fulfill orders, and communicate with you.
“Personal Information” refers to any information that can identify an individual.
Device Information
Purpose: To load the Site accurately and perform analytics to optimize user experience.
Source: Automatically collected via cookies, log files, web beacons, or pixels.
Shared with: Our processor, Shopify.
Data collected: Browser version, IP address, time zone, cookie information, viewed pages/products, search terms, and site interactions.
Order Information
Purpose: To fulfill your order, process payments, arrange shipping, provide confirmations, and screen for fraud.
Source: Collected directly from you during checkout.
Shared with: Shopify and trusted shipping/payment partners.
Data collected: Name, billing address, shipping address, payment information, email address, and phone number.
SMS & Email Marketing
By consenting to SMS or email marketing at checkout, you agree to receive notifications and promotional messages related to your orders and waypointcard updates.
We use cookies to track items in your cart, including when you abandon checkout, to determine when to send cart reminder messages via SMS or email.
You can opt out anytime by following the unsubscribe instructions in our messages.
Sharing Personal Information
We share your personal information with third-party service providers solely to help us deliver our services and fulfill orders.
For example:
Shopify powers our online store. You can read Shopify’s privacy policy here: https://www.shopify.com/legal/privacy
We may share information if required by law, such as to comply with subpoenas or lawful requests.
Behavioral Advertising
We use your personal information to deliver relevant ads and marketing content.
This may include sharing limited data with advertising partners like Instagram, TikTok, or Meta to measure performance and reach similar audiences.
To opt out of targeted advertising, contact waypointcard@gmail.com
Learn more about how targeted advertising works here:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Using Personal Information
We use your information to:
Provide products and services
Process payments and ship orders
Communicate updates, promotions, and product releases
Screen for fraud or suspicious activity
Data Retention
We retain your personal information for recordkeeping and legal compliance unless you request its deletion.
You may contact us at waypointcard@gmail.com to request erasure of your personal data.
Automatic Decision-Making
We do not engage in automated decision-making that produces legal or significant effects.
Shopify may use limited automated systems to prevent fraud (e.g., temporary IP or card blacklists).
Cookies
Cookies are small data files stored on your device to help the Site function effectively and enhance your browsing experience.
We use both functional and analytics cookies for:
Remembering preferences and cart items
Analyzing site performance and engagement
Improving marketing relevance
For more details, see Shopify’s current cookie list:
https://www.shopify.com/legal/cookies
Changes
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with the latest revision date.
Waypointcard – All Rights Reserved.
For questions, contact waypointcard@gmail.com